(An opportunity to start practicing innovative sustainable business practices)

Today the whole world is fighting the pandemic called COVID 19. Big economies and nations are finding it difficult to fight this invisible virus. After the recovery of China back to normal there is hope for us too to come back on track again. Are we ready for the near future challenges like climate change, global warming, unemployment, recession, increasing poverty, and inequality after COVID- 19?   

Still, we have time to listen to the young environmentalist Greta Thunberg and United Nations’ report, “The Future is Now: Science for Achieving Sustainable Development,”.(1) Creating economic growth just by increasing consumption of material goods does not seem a viable option at the global level now.  Projections indicate that the global use of materials will be doubled between 2017 and 2060, from 89 Gigatons to 167 Gigatons, with correspondingly increased levels of greenhouse gas emissions. (2)    Now the time has come to re-imagine and change the way we have been doing businesses, consumption and production from last two centuries only motivated by the concepts of more production, more consumption, and more and more profitability without considering the capacity of mother earth to support our irresponsible and mad behavior.

Can we imagine the future scene when the wild climate changes, increase in temperature, increased sea levels will not allow us to be alive and safe in our homes like we are now in the time of the COVID-19 attack? As per the UN report, the current development model is not sustainable. (2)  The progress made in the last two decades is in danger of being reversed through worsening social inequalities and irreversible declines in the natural environment that sustains us.

The present model of development has delivered prosperity to hundreds of millions. But at the same time, it also has led to continuing poverty and other deprivations and unprecedented levels of inequality. It has brought the world very close to tipping points with the global climate system and biodiversity loss.

To change it, the scientists say the world must transform a number of key areas of human activities, including food, energy, consumption and production, and cities. These transformations will come through coordinated action by governments, businesses, communities, civil society, and individuals. Science has a vital role to play, a role that can be further strengthened by increasing investment in science for sustainability and in natural and social science institutions based in developing countries. (2)

 The report emphasizes that achieving the Sustainable Development Goals fundamentally requires decoupling economic growth from environmental degradation. The extensive transformation will not be easy, a deep scientific understanding is needed to anticipate and mitigate the tensions and tradeoffs inherent in widespread structural change.

The strong political will and similar kinds of tuff decisions that have already been taken by the world leaders to handle the COVID 19 attack are required to make the needed transformations. There will not be any one-size-fits-all solutions, and the interventions in developed countries will look very different from those in developing countries.  We need to create a bigger level of awareness in the world to mentally prepare ourselves to win future challenges. If we adopt the sustainable developmental model for the future we would also be able to mitigate the possible virus pandemic again by maintaining ecological and environmental balance.


  1. The full report, “The Future is Now: Science for Achieving Sustainable Development,”
  2. Press release by United Nations, “Scientists call for urgent, targeted, action to avoid reversing the development gains of recent decades”, Embargoed until 12:30 p.m. EDT, 11 September 2019.

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