Art of Learning


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About Course

Course Objectives:
 To describe the importance and role of the entrepreneur in Indian economy and explain the process of
entrepreneurship development.
 To employ the basic skills of opportunity recognition and assessment, form and manage entrepreneurial
teams, effectively present a business proposal, prepare and present a feasibility analysis for a startup
and demonstrate a working knowledge of basic business skills.

What Will You Learn?

  • Learning Outcome:
  •  Identify design thinking and DISRUPT technique in conceiving ideas.
  •  Exhibit the right idea through DMA, PCA and 5Q Framework.
  •  Demonstrate prototype and minimum viable product for their startup idea.
  •  Create business model canvas and business plan for their startup.

Course Content

Introduction, Idea Generation and Idea Evaluation:
Explain the D.I.S.R.U.P.T. model venture idea generation, what is mind mapping and how to generate ideas through mind map, learn the rules for effective brainstorming, use brainstorming in a group to generate ideas, Understand the difference between ideas and opportunities, Evaluate the importance of a number of ideas relative to one another and shortlist the two best ideas using the Decision Matrix Analysis (DMA) and Paired Comparison Analysis (PCA), Evaluate and select the best business idea using the 5Q Framework. Practical: 1. Idea generation workshop through DISRUPTS and Design thinking. 2. Idea evaluation workshop by using the techniques of DMA, PCA and 5Q Framework. Case: 1. Faircent – Innovative P2P Lending 2. Inspirock revolutionizing travel and tourism sector in India

Cofounder Identification, Entrepreneurial Outlook/Lean Startup:
Understand each of the five entrepreneurial styles in the model and how they differ from each other, Identify your potential entrepreneurship style based on personality traits, strengths, and weaknesses, understand how different entrepreneurship styles work and how people with different styles work together. Practical: Cofounder identification workshop. Case: 1. Case: Educart a unique platform in the Indian education industry. 2. CashKaro, a new dimension in cashback and coupons.

Customer Discovery, Value Proposition Design and Prototyping:
Understand how to segment and target the market, process of consumption mapping in case of ventures, psychological biases of the customer, outcome-driven innovation for startup, find the product/service niche, customer profiling, Define the Customer Segment, Customer Jobs, Pains, and Gains, Create a Value Proposition for the Customer Segment and assess if it is a good fit for your agro venture, analyze competition and refine the Value Proposition to find uncontested market space using the Blue Ocean Strategy, Design the MVP, Create a Learning Card to capture learning/insights from the experiment and the decisions/actions. Practical: Creation of paper prototype for the startup idea, Creation of framework for minimum viable product. Case: 1. UrbanClap - A friend for professional and personalized services 2. Tisser – A Social Entrepreneur’s Journey 3. Living Greens Organics Pvt. Ltd.: Combating Growth Challenges

Business Model Canvas and Business Plan:
What is a Business Model, how the various blocks of the Business Model Canvas are interconnected with each other, how to create a Business Model Canvas for an startup, Fill up all the nine blocks of the Business Model Canvas based on your current understanding, Use the first cut of the filled Business Model Canvas to present the Business Model, Understand the components of a detailed business plan and how to create a winning Business Plan for a successful venture. Practical: Creation of Business model canvas workshop, Creation of Business Plan workshop. Case: 1. Hippocabs – The Transportation Catalyst 2. Hello English – Language Learning For The Next Billion 3. South 2 Mouth: Innovative Fusion Food Deal On Wheel

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