Art of Learning

THREE MONTHS CIRTIFICATE PROGRAM: APPLIED ENTREPRENEURSHIP WITH SIMULATION

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About Course

PROGRAM STRUCTURE
Details                                       Hours
Applied Entrepreneurship      40
New Venture Simulation         24
Mentoring, Pitching and            8
Networking

Total                                             72 (12 weeks/ 6 hours per week)

What Will You Learn?

  • Analyse market research data
  • Plan and roll out a marketing campaign
  • Design and price brands to appeal to different market segments
  • Select and develop distribution channels
  • Devise advertising, search engine and social media marketing campaigns
  • Allocate scarce funds to R&D, manufacturing, advertising, and distribution
  • Select and prioritize R&D projects, leading to new product features
  • Negotiate strategic partnerships with competitors for new technology
  • Initiate and defend lawsuits over false advertising
  • Hire employees and set competitive compensation packages
  • Schedule production and manage plant capacity
  • Manage cash
  • Negotiate equity and debt financing for new business development
  • Compete head-to-head with other business teams

Course Content

ASSESSING THE IDEAS
Learn to develop business idea which is relevant for the current and future market and as per customers needs. • How to develop idea • How to analyze the Need Gap • How to identify and prioritizing the idea • Workshop

ANALYZING THE CUSTOMER & COMPETITOR
Lear to develop the frameworks required to map the competitive landscape and identify the target customers • How to do Customer Segmentation • How to Identify the Potential Costumes • How to do Competitive Landscape Analysis • How to do the Idea Positioning • How to create Competitive Di‐differentiation • How to analyze Competitor Business Model • Workshop

SIZING THE MARKET
Learn analyzing and market sizing and understand the viabilityof your business idea. • How to calculate the total market size • How to estimate the available market for you • How to use the different techniques of market sizing • Workshop

DEVELOPING THE BUSINESS MODEL
Learn to build your right business model with revenue stream identification • How to make the Lean Canvas • How to identify your Value Preposition • How to identify your Key Resources and Partner • How to identify the Distribution Channels • How to calculate Customer Acquisition Cost and Customer Lifetime Value • How to identify Revenue and Cost Structure

TESTING THE MARKET
Learn to test the market and assess its validity • How to identify customers and users • How to form hypothesisforidea validation • How to conduct Interviews and analyse them • How to test the digital presence with users • How to run Digital Ad Campaign

LAUNCH THE BUSINESS
Learn to launch your business,start marketing and attract funds. How to develop minimum viable product • How to make Business Plan • How to make strong legal foundation • How to build a winning team • How to go for Digital Marketing • How to make financial decisions • How to raise the funds and do valuation

NEW VENTURE SIMULAITON
The New Venture Simulation, you will start up and run your own company, struggling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, accounting, and team management. You are given control of a simulated business and must manage its operations through several decision cycles. Repeatedly, you must analyse the situation, plan a strategy to improve it and then execute that strategy out into the future. You face great uncertainty from the outside environment and from your own decisions. Incrementally, you will learn to skilfully adjust your strategy as you discover the nature of real-life decisions, including the available options, linkages to other parts of the business, conflicts, trade- offs, and potential outcomes. Analyse market research data Plan and roll out a marketing campaign Design and price brands to appeal to different market segments Select and develop distribution channels Devise advertising, search engine and social media marketing campaigns Allocate scarce funds to R&D, manufacturing, advertising, and distribution Select and prioritize R&D projects, leading to new product features Negotiate strategic partnerships with competitors for new technology Initiate and defend lawsuits over false advertising Hire employees and set competitive compensation packages Schedule production and manage plant capacity Manage cash Negotiate equity and debt financing for new business development Compete head-to-head with other business teams Learning Strategy In the New Venture Simulation, you gain tremendous new venture experience by making real business decisions. We compress time and speed up the business cycle, then immerse you in the management of a new business. In six decision rounds representing a one-and-a-half-year period of compressed time, you must evaluate the market opportunity, choose a business strategy, evaluate the tactical options, and make a series of decisions with profitability in mind. Your decisions are combined with the decisions of your competitors and run through a marketplace simulator. The results are fed back to the players for the next round of decision-making. Here is a brief list of the activities that the players will undertake by quarter or decision period: Quarter 1: invest personal savings to start up the company, organize the team into functional responsibilities, analyze market research, establish the firm’s strategic direction, and set up shop (build a plant, design brands, and open sales outlets). Quarter 2, 3: test market brands, prices, ad copy, advertising campaigns, sales staffing, and compensation package. Study the market’s response, competitive tactics and one’s own operational and financial performance and make adjustments in strategy. Quarter 4: prepare a business plan and obtain a second round of financing from venture capitalists. Quarter 5, 6: undertake an international rollout campaign based upon the business plan. Adjust the strategy to market opinion, competitive tactics, and operational and financial performance. Quarter 7: prepare a Report to the Board of Directors (investors) regarding : 1) the firm’s performance during the prior three quarters, 2) departures from the business plan and justification, 3) how well the firm is prepared to compete in the future, and 4) lessons learned.

NETWORKING, PITCHING AND MENTORING
Perform market research and assess whether to proceed with your idea asit is or work on pivoting it • Attend networking events and join networking platforms • Mentoring road map and online meetings • Demo Business Plan Presentation • Pitching to Investors • Workshop- How to prepare Pitch Deck Entrepreneurship Mindset; https://www.youtube.com/watch?v=_tumlV3Pqqo&list=PLObo2PUf- VYNlDd-S1qquuiSUL_e59sE1&index=5 Steps: 1. Team Formation 2. Brainstorming 3. Pick Project 4. Ideation[KK1] 5. Guidelines 6. Project Planning: Name, Goals, Plan of action, roles and responsibilities, budget, feedback Projects: Talent Need Problem solving (Social)

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